Technology and Collaboration

featured photo credit: City of Seattle Community Tech,

Technology in Advertising and Public Relations (CAP 105) was not what I expected at the beginning of this semester. I expected an overwhelming amount of information that I would have an incredibly difficult time keeping up with. I prepared myself for serious confusion about technology and certain platforms. I even stressed looking at the number of projects on the syllabus that first day. Instead of all these worries, I instead learned many skills that are directly applicable to my future career.

We used a multitude of platforms and creation styles over the semester. These were beneficial skills to have, and I will use these skills and platforms as I move on into my professional career, but these were not my most valuable lesson.

The most important lesson learned in this course was about collaboration and working to a deadline. Most of the projects in this course were individual, and there was no assigned collaboration. This created a unique class atmosphere. All interactions between students were by choice which made the interactions more positive and beneficial. I collaborated specifically with a girl sitting beside me, and she and I helped each other to understand platforms and finalize creative ideas.


photo credit: AJ,

We were also given many strict deadlines. Juggling these due dates with the work forced us to pay attention and organize our projects with schedules. The many due dates caused me to create a work calendar that has become an essential part of organizing my week, and I likely would not have made it without this course.

These life skills came to a head in on class activity in particular. We were assigned to design an app as a team with six screens in 50 minutes. This included concept art, creation, and cohesive planning. Each of the group members fell into roles quickly. After a brief discussion over who was most comfortable in Photoshop and InDesign, we split off. Five of the group members designed while I took the role of general design on InDesign and ensuring brand continuity with font, coloring, and screen build.

The project was fast-paced and incredibly fun. My team worked together with ease and it was exciting to get an understanding of what a day might be like in my future career.

This course was based on technology, but the most beneficial aspects for me were learning about how people can use technology for collaboration and simplification of tasks. It was a course that fulfilled all of my expectations and taught me lessons that I did not expect to learn. I am pleased to have taken CAP 105.


Twitter and Public Relations

Featured Photo Credit: Atlas Social Media,

Twitter is a social media platform that was founded in 2006, but most millennial users didn’t begin to actually use the platform regularly until about 2012.  It has become a useful platform for brands to connect with users, especially in the field of pr.

When a website goes down, I always check their twitter page first to see what the problem is. Normally, brands will post the problem or give a time frame for an issue to be fixed.


Photo Credit: Todd Smith-Salter,

A Forbes article by Robert Wynne listed what he considered to be the truths and lies of working pr on Twitter. He mentioned that there were three general reasons for a brand to engage on Twitter specifically; Announcements, research, and networking. These three labels are consistent with everything I have seen on Twitter. He also highlights the importance of hashtag engagement. When a post has a hashtag, users often scroll through every post with that hashtag if it interests them. This increases overall engagement with the brand campaign.

Shonali Burke in her article “How to Use Twitter for Public Relations” emphasises a few new key features of Twitter that anyone in PR should become acquainted with. The use of Twitter lists to track people, phrases, and hashtags is something not to be overlooked. It helps monitor trends and general opinions with user bases which is an invaluable tool for someone in PR. She also emphasizes engaging in Twitter chats.

Twitter is an essential part of PR. Direct access to users creates a unique relationship that can’t be overstated. The tools and techniques can be utilized by brands to reach out and spread their message.

Currently not all brands are using the platform effectively. They post too much, use the platform incorrectly, or don’t use the platform at all. With a few changes to their social media strategy, they could increase their public image and have a more effect PR strategy.

Articles Referenced: