Technology and Collaboration

featured photo credit: City of Seattle Community Tech,

Technology in Advertising and Public Relations (CAP 105) was not what I expected at the beginning of this semester. I expected an overwhelming amount of information that I would have an incredibly difficult time keeping up with. I prepared myself for serious confusion about technology and certain platforms. I even stressed looking at the number of projects on the syllabus that first day. Instead of all these worries, I instead learned many skills that are directly applicable to my future career.

We used a multitude of platforms and creation styles over the semester. These were beneficial skills to have, and I will use these skills and platforms as I move on into my professional career, but these were not my most valuable lesson.

The most important lesson learned in this course was about collaboration and working to a deadline. Most of the projects in this course were individual, and there was no assigned collaboration. This created a unique class atmosphere. All interactions between students were by choice which made the interactions more positive and beneficial. I collaborated specifically with a girl sitting beside me, and she and I helped each other to understand platforms and finalize creative ideas.


photo credit: AJ,

We were also given many strict deadlines. Juggling these due dates with the work forced us to pay attention and organize our projects with schedules. The many due dates caused me to create a work calendar that has become an essential part of organizing my week, and I likely would not have made it without this course.

These life skills came to a head in on class activity in particular. We were assigned to design an app as a team with six screens in 50 minutes. This included concept art, creation, and cohesive planning. Each of the group members fell into roles quickly. After a brief discussion over who was most comfortable in Photoshop and InDesign, we split off. Five of the group members designed while I took the role of general design on InDesign and ensuring brand continuity with font, coloring, and screen build.

The project was fast-paced and incredibly fun. My team worked together with ease and it was exciting to get an understanding of what a day might be like in my future career.

This course was based on technology, but the most beneficial aspects for me were learning about how people can use technology for collaboration and simplification of tasks. It was a course that fulfilled all of my expectations and taught me lessons that I did not expect to learn. I am pleased to have taken CAP 105.


What I Hope to Learn From This Course

Featured Photo Credit: George Williams,

I have been enrolled in Technology in Public Relations and Advertising for two weeks at this time. Since enrolling I have been able to gain an understanding of the lessons to be taught and the expectations for those of us in the course. Just the title of the course has me excited for the potential information that I will learn through this class. From the information given in the syllabus and in class discussions, it seems that this course will lay the groundwork to help me grow to reach my professional goals.

I chose the Ad/PR major for a particular reason. I have an interest in companies, how they create their brands, and how these brands interact with users and potential users. In the future I hope to work with companies to help them communicate more efficiently with their user base and use this communication to help create a stronger brand identity.

While this all sounds well thought out on paper, in reality I have no idea how to actually accomplish this. One of the biggest barriers is that I do not completely understand how to use technology efficiently as a brand, and I only have a base understanding of how companies utilize tools such as social media.

In this course we are going to use different forms of social media. I hope these platforms such as twitter, google, and this blog will be used to teach us how to create a personal brand as well as understand professional brands. I hope that we have lessons on how to use social media in an efficient way to satisfy the company employing us.

Some brands use social media successfully while others fail, and I hope we get the chance to look at how some real companies use these platforms. There is so much potential for engagement between companies and users, and seeing examples of this in relation to our lessons would not only be helpful, it would be very interesting.

One of the things that I look forward to most is how to use editing software. The computers in the lab that our class is in are equipped with Final Cut. I enjoy editing videos but I have never had the chance to use such high end software. I hope that we learn how to use more than just basic trimming tools because I have always wanted to experiment with editing software that is as versatile as Final Cut.

Lastly, I hope that we learn how to use excel. That sounds incredibly basic, but although I have had to use the software for other courses such as statistics, I have never understood it. It is seen by many as an essential tool in the workforce, but I honestly do not know why or how to do even the most basic skills with it.

I have a lot of hopes for this course, but overall I look forward to it.