Technology and Collaboration

featured photo credit: City of Seattle Community Tech,

Technology in Advertising and Public Relations (CAP 105) was not what I expected at the beginning of this semester. I expected an overwhelming amount of information that I would have an incredibly difficult time keeping up with. I prepared myself for serious confusion about technology and certain platforms. I even stressed looking at the number of projects on the syllabus that first day. Instead of all these worries, I instead learned many skills that are directly applicable to my future career.

We used a multitude of platforms and creation styles over the semester. These were beneficial skills to have, and I will use these skills and platforms as I move on into my professional career, but these were not my most valuable lesson.

The most important lesson learned in this course was about collaboration and working to a deadline. Most of the projects in this course were individual, and there was no assigned collaboration. This created a unique class atmosphere. All interactions between students were by choice which made the interactions more positive and beneficial. I collaborated specifically with a girl sitting beside me, and she and I helped each other to understand platforms and finalize creative ideas.


photo credit: AJ,

We were also given many strict deadlines. Juggling these due dates with the work forced us to pay attention and organize our projects with schedules. The many due dates caused me to create a work calendar that has become an essential part of organizing my week, and I likely would not have made it without this course.

These life skills came to a head in on class activity in particular. We were assigned to design an app as a team with six screens in 50 minutes. This included concept art, creation, and cohesive planning. Each of the group members fell into roles quickly. After a brief discussion over who was most comfortable in Photoshop and InDesign, we split off. Five of the group members designed while I took the role of general design on InDesign and ensuring brand continuity with font, coloring, and screen build.

The project was fast-paced and incredibly fun. My team worked together with ease and it was exciting to get an understanding of what a day might be like in my future career.

This course was based on technology, but the most beneficial aspects for me were learning about how people can use technology for collaboration and simplification of tasks. It was a course that fulfilled all of my expectations and taught me lessons that I did not expect to learn. I am pleased to have taken CAP 105.


Twitter and Public Relations

Featured Photo Credit: Atlas Social Media,

Twitter is a social media platform that was founded in 2006, but most millennial users didn’t begin to actually use the platform regularly until about 2012.  It has become a useful platform for brands to connect with users, especially in the field of pr.

When a website goes down, I always check their twitter page first to see what the problem is. Normally, brands will post the problem or give a time frame for an issue to be fixed.


Photo Credit: Todd Smith-Salter,

A Forbes article by Robert Wynne listed what he considered to be the truths and lies of working pr on Twitter. He mentioned that there were three general reasons for a brand to engage on Twitter specifically; Announcements, research, and networking. These three labels are consistent with everything I have seen on Twitter. He also highlights the importance of hashtag engagement. When a post has a hashtag, users often scroll through every post with that hashtag if it interests them. This increases overall engagement with the brand campaign.

Shonali Burke in her article “How to Use Twitter for Public Relations” emphasises a few new key features of Twitter that anyone in PR should become acquainted with. The use of Twitter lists to track people, phrases, and hashtags is something not to be overlooked. It helps monitor trends and general opinions with user bases which is an invaluable tool for someone in PR. She also emphasizes engaging in Twitter chats.

Twitter is an essential part of PR. Direct access to users creates a unique relationship that can’t be overstated. The tools and techniques can be utilized by brands to reach out and spread their message.

Currently not all brands are using the platform effectively. They post too much, use the platform incorrectly, or don’t use the platform at all. With a few changes to their social media strategy, they could increase their public image and have a more effect PR strategy.

Articles Referenced:


How Journalism, Advertising and Public Relations are Connected

Photo Credit: Frederico Sebastionelli,

Advertising, public relations, and journalism are three different fields that often work closely together. The three are separate tools that a brand or company might try to use to achieve their goal. An example of how the three can work congruently was all over the news recently in the form of an exploding smartphone.

Samsung Mobile Galaxy Note 7

  • The Samsung Galaxy Note 7 is more often known as “that one samsung phone that keeps exploding”. This particular phone, according to Samsung during a press conference, had an issue with the battery inside. The casing was too small for the inner workings which caused it to short circuit, and in essence catch fire and explode. Worse for Samsung, airlines banned the phone from both carry on and checked luggage due to the risk of fire. Samsung was eventually forced to issue a mass recall for the phone, promising refunds for all returned devices.


Photo Credit: portal gda,

Advertising and Public Relations – The role of both ad and pr is to bring awareness to a company in a positive way. Both also often target a particular audience.

  • The pr nightmare that is the Samsung Galaxy Note 7 is likely to have an impact on future sales for the brand. Recently, with the news of the launch of the Galaxy S8, Samsung released a video that they called “Quality Assurance: Extensive Tests”. This video took the new phone and put it under intense circumstances to prove that it would not explode like its predecessor. Not only did this video prove that the old issues had been dealt with, it also advertised features of the newest phone. Samsung looks better and the newest phone is being talked about.

Public Relations and Journalism – Public relations and journalism are often thought of as similar fields, though not the same. Both journalists and public relation representatives must be able to communicate effectively, but this does not always mean that they work together willingly. Oftentimes the two fields frustrate each other – Public relations hopes to spread only positive information about their client, while a journalist is looking for the best story. The two are not always aligned when it comes to their overall purpose.

  • Samsung depended significantly on journalists to help spread information about their efforts to renew their image in the consumer’s eyes. Journalists, on the other hand, did not want to drop the story of the exploding phone. From October 2016 up to January 2017, articles about the devices flaws and critiques about the efforts of Samsung to get in front of the problem circulated. With the release of their newest phone, news and media outlets continue to revisit the Galaxy Note 7 and discuss it in comparison with the Galaxy S8. The flaws of the Note 7 and the failures of Samsung aren’t going away.

Journalism and Advertising – A journalist may not do it purposefully, but much of the time press for a company helps spread awareness and information through a trusted and reputable source. This spread of information can function as advertising for a company. Sometimes, like with Super Bowl ads, the articles are about the ads themselves and how they have an impact.

  • Samsung was the topic of many articles as they apologized for the scandal. The Guardian newspaper wrote an article about a full-page ad that Samsung put in a newspaper. The ad by Samsung was an apology to users for the defects in the Note 7, and the articles in papers like The Guardian helped to spread this message further. This created awareness  for Samsung and their outreach to their users.

Advertising, public relations, and journalism all played a key role in restoring the reputation of Samsung and their future smartphones. Their work is ongoing, and these three tools will be necessary for their success.

What I Hope to Learn From This Course

Featured Photo Credit: George Williams,

I have been enrolled in Technology in Public Relations and Advertising for two weeks at this time. Since enrolling I have been able to gain an understanding of the lessons to be taught and the expectations for those of us in the course. Just the title of the course has me excited for the potential information that I will learn through this class. From the information given in the syllabus and in class discussions, it seems that this course will lay the groundwork to help me grow to reach my professional goals.

I chose the Ad/PR major for a particular reason. I have an interest in companies, how they create their brands, and how these brands interact with users and potential users. In the future I hope to work with companies to help them communicate more efficiently with their user base and use this communication to help create a stronger brand identity.

While this all sounds well thought out on paper, in reality I have no idea how to actually accomplish this. One of the biggest barriers is that I do not completely understand how to use technology efficiently as a brand, and I only have a base understanding of how companies utilize tools such as social media.

In this course we are going to use different forms of social media. I hope these platforms such as twitter, google, and this blog will be used to teach us how to create a personal brand as well as understand professional brands. I hope that we have lessons on how to use social media in an efficient way to satisfy the company employing us.

Some brands use social media successfully while others fail, and I hope we get the chance to look at how some real companies use these platforms. There is so much potential for engagement between companies and users, and seeing examples of this in relation to our lessons would not only be helpful, it would be very interesting.

One of the things that I look forward to most is how to use editing software. The computers in the lab that our class is in are equipped with Final Cut. I enjoy editing videos but I have never had the chance to use such high end software. I hope that we learn how to use more than just basic trimming tools because I have always wanted to experiment with editing software that is as versatile as Final Cut.

Lastly, I hope that we learn how to use excel. That sounds incredibly basic, but although I have had to use the software for other courses such as statistics, I have never understood it. It is seen by many as an essential tool in the workforce, but I honestly do not know why or how to do even the most basic skills with it.

I have a lot of hopes for this course, but overall I look forward to it.